Despite the many forms of marketing that are available these days, many advertisers admit that they don’t feel much control when it comes to their message. Sure, advertisers are in charge of creating the message and sending it off, but after that point, they begin to lose control. Thankfully, there are many online tools that help advertisers track and measure results, but even with these helpful tools in place, it’s difficult to have control over when and how the message is received.
This is one of the most challenging aspects of advertising to begin with. The message can be put out there, but it’s hard to know if consumers are really absorbing it. Even with many forms of advertising, people are still quick to change the channel on their TV, click out of an online ad or switch radio stations. The money spent on advertising and the hope of reaching a large audience is lost.
Influencing Consumers
When it comes to taking more control over your company’s marketing, the best strategy you have is digital signage. You can influence shoppers at various stages of the buying funnel, including when they are ready to make a purchase. Video message boards can also help increase the amount the customer is about to spend since it can suggest other add-on items at checkout. It’s also easy to target various audiences such as stay-at-home parents during the day and the after-work crowd later. You don’t need a separate strategy for this – it can all be done from the touch of a button.
Targeted Messages
Advertisers also appreciate the potential for targeted messages. Marketing today needs to be very specific, and advertisers are always looking for ways to narrow in on particular audiences so that they can speak their language and connect with them. Messages on digital signage solutions can be controlled to target various locations, age groups, ethnicities and income levels. Also, advertisers are in control of how, when and where the message is delivered.
It’s apparent why digital display signage is a game changer for today’s advertisers. It offers an unprecedented level of control and manageability, and it can address the way consumers think and act in a buying setting. Imagine being able to reach consumers through all stages of the buying funnel, right up until the transaction. Digital signage is a fresh approach, and it’s affordable, practical and convenient for businesses of all sizes and sectors.