Small business owners are always looking for ways to even the playing field between them and large businesses and corporations. They don’t have the buying power or resources that these larger corporations do, yet they have to find a way to be relevant and competitive.
Determining how to accomplish this can be tough, and it can lead to time and money wasted if you’re not careful. A recent article published in Digital Signage Today reported an interesting finding: digital signage solutions are evening the playing field between corporations and chain stores.
The article talks about the business owner of a bagel shop in New York City, Christopher Pugliese, who must compete with the larger bagel shops in the area. To help, he had digital signage screens installed in his bagel shop, Tompkins Square Bagels, to reduce perceived wait times and promote his business. He also uses the digital signage services to get a few important messages across, such as the fact that everything is made fresh in the store, which is why wait times may be longer.
Pugliese has also been able to promote his catering business and draw in more customers and revenue. This is much easier than having to update a chalkboard or street sign every day, especially for small business owners who have a lot of roles to fill. For Pugliese, live video boards have worked like a charm, keeping his business competitive, even in a tough economic climate with a lot of competitors.
This is just one such example of what digital signage can do for small businesses. The solution works because digital signage offers unlimited options, flexibility and customization. It’s also affordable to implement. In fact, small businesses can benefit more from digital signage than larger corporations because they tend to have smaller settings, fewer customers and quieter atmospheres. This gives customers the opportunity to take in what they are seeing on the signage.
Imagine how digital signage companies can benefit your business. The purchase and installation is affordable to start with and offers the option to educate customers on other aspects of your business and increase engagement. If you’re finding that keeping customers patient or entertained in your store is an obstacle, or you want to provide more education on a small budget, digital signage is your best solution.