Some say that a brand’s signage is like a salesperson, just quieter. Effective signage will interest customers, bring them into a store, introduce them to new products and guide them through the buying cycle. Signage has another important role: it gets customers familiar with your brand.
Imagine a customer walking into a store that sells shoes. The customer knows very little about the store, the brands of shoes the store carries and the prices they have. Through signage, they are given a feel of the environment, information about the shoes and what deals are available. Staff are available to help with questions, but the signage does most of the talking.
Thinking about the crucial role that signage has, consider what your signage says about YOU.
Entrance Signs: How Are You Inviting Customers In?
What do the entrance signs to your store look like? Are they clean and well maintained? Are they informative? Entrance signs are first impressions and they say a lot about your business. When your signage is clean and well designed, customers have positive expectations about your business. Electronic signage NJ is the perfect option since it’s bright, visually attractive and shows customers that you take advantage of modern technology.
Sales Floor: Are Customers Informed While they Shop?
Getting customers to enter your business is half the battle. Once they are in, what is their perception of your business? Are your products clearly labeled? Is your store organized? What promotions are you running? Digital signage services give your business the freedom to share multiple messages on one platform – no more cluttered signs! The signage can be hung above the sales floor to guide customers, answer questions and keep them informed.
Navigation: Do Customers Know Where to Go for Their Needs?
If you want customers to take their time in your store, they need to feel welcome. Digital signage can direct customers to the washroom, the nearest elevator/escalator, customer service and so on. When you have clear signage, customers are able to navigate their way through your store without having to pin down salespeople. Also keep customers aware of safety and security measures so that they know where to go in the event of an emergency.
Your signage says a lot about your business and how you communicate with customers. Show your customers that you care about their experience with your brand through digital signage solutions.