It is amazing how a bit of technology can turn even an older stadium, playing field, arena or sporting facility into a brand new venue. If you are a manager or owner of one of these facilities you know that keeping up with newer facilities is essential to your long term survival. One of the best options is to upgrade your old scoreboards to live video boards.
Often older facilities make the assumption that adding technology such as live video boards is actually a very costly process. In fact, it may be much more reasonably priced that you think depending on the size and type of board that you need. You may want to consider more a billboard type of signage or a smaller option for an indoor venue.
The Benefit of Live Video Boards
When you have live video boards indoors or outdoors you have the option to display so much more than just the score. You can show pictures of players, stream live action, show stats and highlights and provide detailed information about the play and the players.
However, you can also use these live video boards as a way to promote future events. During breaks in the play, intermissions and stoppages you can also show advertisements, adding to your ability to have an additional stream of revenue. Businesses in the community can display their ads, market their brand and even sponsor the event for additional recognition within the community.
Increased Return on Investment
While live video boards are an initial investment, the opportunity to attract and retain sports teams and events at your venue definitely increases when you have the latest and best in video signage and displays. With the ability to promote other activities at your venue you can also help to decrease the cost of your advertising and bring in a much higher attendance for each event.
The addition revenue created through selling advertising space is also going to give you an improved ROI on live video boards. Advertisers will find this much more attractive marketing space to buy than traditionally banners or printed signs around the facility. This is because this type of advertising is dynamic, eye catching and easy to change for new marketing campaigns.