Digital signage has dramatically improved over the last decade, but its original intention is the same: to communicate with people. Whether it’s displaying road conditions, upcoming lane changes or parking information, people rely on digital signage to stay informed and make the right decisions. Digital signage is also commonly used for advertising products and services, giving brands more exposure and a wider reach.
For today’s businesses, the ability to reach a large audience is critical, and most businesses focus on online marketing to accomplish this goal. Digital signage can be equally effective, and when placed in the appropriate location, will hit the exact target audience you’re looking for, and for far less than conventional marketing methods.
Say your company sells youth baseball equipment. Paying for PPC ads and sponsoring posts on social media is a great way to expand your reach, but you may not be hitting your exact target audience. Place that ad on digital signage in a baseball stadium, and now you’re honing in on baseball fans within a certain demographic area.
Electronic signage is also an effective tool for communicating with your customers. You are able to share a message in a direct and eye-catching manner, plus provide rapidly changing content if you choose. Customers get the point quickly, and you don’t have to pay for advertising on separate channels. These high-tech solutions give customers the opportunity to interact and engage with your brand, encouraging personal relationships from the start.
What are some of the things that you can keep your customers aware of?
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New product launchings
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Tips for using your product
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Ideal customers for your product
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Where you can be found on social media
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Where to buy your product
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How your product is made
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Instructions for entering a contest or giveaway
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Changes or updates
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Recalls or warranties
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Promo or discount codes
As you can see, electronic signage is a creative solution for communicating with your customers quickly and efficiently. The key is knowing where your customers are so that you can share the news in the most effective way possible. With enhanced audio, screen quality and interactivity, the sky’s the limit for what you can do with digital signage.